Kampala, Uganda – ICEA LION Uganda has unveiled the “What’s Your Plan?” campaign, a nationwide initiative aimed at promoting financial security and planning among Ugandans.
The campaign, launched at a ceremony in Kampala, seeks to empower individuals, families, and businesses to take proactive steps toward securing their financial futures through insurance and investment solutions.
“Many Ugandans realize the importance of financial security when it’s too late,” said Daniel Kairu, Head of Business Development and Marketing at ICEA LION General. “The ‘What’s Your Plan?’ campaign is here to change that. We want to educate Ugandans on the critical role of insurance and investment solutions in securing their financial future.”
Uganda’s insurance sector is experiencing rapid growth, driven by increased consumer confidence, improved distribution networks, and the rise of digital transactions.
According to Sande Protazio, Director of Planning, Market Research, and Development at the Insurance Regulatory Authority (IRA), the sector saw an 11.29% increase in gross written premium (GWP) from UGX 1,440 billion in 2022 to UGX 1,603 billion in 2023.
ICEA LION Uganda is strategically positioned to drive insurance uptake by offering innovative, customer-centric financial solutions that cater to the evolving needs of individuals and businesses.
“Financial security isn’t just about today – it’s about securing tomorrow,” said Kairu. “Our products are designed to serve every Ugandan, from young professionals to growing families and business owners.”
The “What’s Your Plan?” campaign marks a bold step towards cultivating a culture of financial preparedness, resilience, and long-term prosperity for all Ugandans.
ICEA LION Uganda is a leading financial services provider specializing in insurance, investment, pensions, and trust services. With operations across Uganda, the company has built a reputation for offering reliable, customer-centric, and innovative financial solutions.
