KAMPALA, March 11, 2025 – Uganda has welcomed a group of French and Spanish social media influencers as part of a campaign to position itself as a prime travel destination for French and Spanish-speaking travelers.
The influencers, who have a combined following of over 2 million, were invited by the Ugandan Ministry of Foreign Affairs in partnership with the Uganda Tourism Board (UTB) and Uganda’s Embassy in France.
They will start in the country until March 15.
“From our favorable climate to our diverse cultures and the warmth of our people, Uganda is ready to welcome the world,” said Mr. Bagiire Vincent Waiswa, Permanent Secretary of the Ministry of Foreign Affairs during the formalization event in Kampala.
Bagiire emphasized the wealth of opportunities Uganda offers to travelers, saying the initiative aims to showcase Uganda’s incredible tourism potential, particularly in the French and Spanish-speaking markets.
“As you explore Uganda, you’ll discover numerous attractive tourist attractions, including national parks and beautiful scenery. Our team will take you through the best of Uganda,” he said. “Our colleagues in Paris are working to attract tourists to Uganda. As influencers, your role is crucial in this endeavor. Your content will showcase our country’s beauty and diversity to the world.”
He said that Uganda is a melting pot of cultures, with over 20 cultures represented in this room alone. “Our diversity is reflected in our food, dress, and way of life,” he told the influencers.
“Despite our differences, Ugandans live together harmoniously. I invite you to experience our warmth and hospitality and share your encounters with the world.”
Ambassador Doreen Ruth Amule, Uganda’s Ambassador to France, highlighted the significance of the collaboration, saying, “Uganda, The Pearl of Africa, is brimming with natural beauty, diverse wildlife, and rich culture. This collaboration with French and Spanish influencers will allow us to share these experiences with the world, helping to expand Uganda’s recognition as a must-visit destination.”
The influencers, who are part of TANKE, a Paris-based creative influencer marketing agency, will visit iconic sites such as Bwindi Impenetrable Forest for gorilla trekking, Queen Elizabeth National Park for safaris, and the Nile River for exhilarating adventure activities.
They will also immerse themselves in Uganda’s cultural heritage, with opportunities to engage in local communities and experience authentic Ugandan cuisine.
Ms. Lilly Ajarova, CEO of the Uganda Tourism Board (UTB), in a speech delivered by Arthur Lwamafa, Senior Marketing Officer expressed her enthusiasm for the influencers’ visit
“We are thrilled to host these skilled media influencers in Uganda. Their presence will not only enhance Uganda’s visibility but also position us as a premier travel destination in the French and Spanish-speaking markets.”
Margaret Kafeero, the Head of Public Diplomacy, emphasized the significance of the event, noting that the visit of these influential media personalities would play a crucial role in enhancing Uganda’s image on the global stage.
“The collaboration with French and Spanish influencers will help bridge the gap in tourism promotion within these markets, ultimately contributing to Uganda’s strategic efforts to increase international awareness and attract more visitors,” Kafeero said.
The familiarization trip is part of Uganda’s strategy to grow its tourism industry and attract new visitors from Europe.
Here are the profiles of the influencers from TANKE who are in Uganda to market the country:
France:
Monsieur. Voyagee (255k followers, 1.3% engagement rate) – Lucas has traveled to over 37 countries and shares his experiences and tips on his social media. He offers itineraries, insights into local traditions, great deals, and more, while actively engaging with his community. He’s currently developing his YouTube channel, and plans to do a detailed video of Uganda.
Audience Insights: 64.7% of his audience is between 25-44 years old, with 44% male and 57% female. 64% of his audience is based in France.
Elekafr (413k followers, 2.2% engagement rate) – Kilian started his travel journey while he was a student. Now, he’s traveling for a living and shares valuable tips and eye-catching content to his community on social media, inspiring others to explore the globe.
Audience Insights: 48% of his audience is between 25-44 years old, with 41% male and 59% female. 76% of his audience is based in France.
Lola Kohlanta (183k followers, 4.2% engagement rate) – Lola gained widespread recognition in France after competing on the popular adventure show Koh Lanta. Today, she is a well-known talent, traveling the world and sharing her adventures on Instagram. With a highly engaged following, she inspires others to explore new destinations and embrace the travel experience.
Audience Insights: 40% of her audience is between 25-44 years old, with 45% male and 56% female. 80% of her audience is based in France.
JonathanRadet (183k followers, 4.5% engagement rate) – Jonathan is a travel creator documenting his journey through every country he visits. His authentic and engaging profile weaves stories around his encounters with local communities, sharing the unique connections he makes along the way. He also has a YouTube channel in development.
Audience Insights: 55% of his audience is between 25-44 years old, with 31% male and 69% female. 71% of his audience is based in France.
Augustin_Nch (100k followers, 2% engagement rate) – Augustin is well-known to be an adventurous talent, who’s traveling and sharing valuable tips before/during/after each of his trip. He’s traveling everywhere on the globe from Asia, to Europe, and now Africa. He’s a strong asset for promoting destinations. He’s friend with Jonathan Radet.
Audience Insights: 40% of his audience is between 25-44 years old, with 42% male and 58% female. 68% of his audience is based in France.
Spain:
Lamochiladesara (387k followers, 2.4% engagement rate) – Sara is a Spanish talent who shares detailed insights from her travels, including Itineraries, accommodations, activities, and more. With a highly engaged audience, she consistently produces high-quality content. She already traveled to lots of countries and will be a strong asset for promoting Uganda.
Audience Insights: 45% of her audience is between 25-44 years old, with 31% male and 69% female. 24% of her audience is based in Spain.
Guillenbri (346k followers, 3.7% engagement rate) – Guille is producing very interesting and aesthetic content during his travels. He’s also sharing valuable insights such as itineraries, accommodations and activities. He’s a friend of Sara and together they plan to do content to share the beauty of Uganda to their communities.
Audience Insights: 40% of his audience is between 25-44 years old, with 46% male and 54% female. 50% of his audience is based in Spain.
