Uganda Breweries Limited (UBL) has announced its sustainability partners for the 2024 Bell ObaFest, a three-day beer celebration set to take place from October 18-20 at Jahazi Pier Munyonyo.
Coca Cola Beverages Uganda and Safe Boda have been named as the hydration and transportation partners, respectively, for the event.
The partnership is part of UBL’s 10-year sustainability action plan, Society 2030: Spirit of Progress, which aims to achieve measurable progress on the 13 Sustainable Development Goals.
Speaking at a press briefing, Bell Lager Brand Manager Lillian Kansiime emphasized the importance of sustainable business practices. “As a business, Uganda Breweries is committed to promoting responsible drinking and encouraging moderation,” she said.
The festival, expected to attract over 20,000 revelers, will promote social impact through various beer activities.
Coca Cola Beverages Uganda has contributed UGX 10M and 100 cartons of drinking water to the event. Fiona Kemigisha, Acting Channel & Trade Marketing Manager, noted that the partnership aligns with their commitment to encouraging informed choices and balanced lifestyles.
Safe Boda will provide discounted and secure rides for revelers throughout the festival. Calvin Mukooli highlighted the need for continued partnerships to guarantee consumer safety.
UBL has also partnered with Asante Waste Management to ensure proper waste management during and after the festival.
The event builds on last year’s success, championing sustainable business practices, inclusion, and diversity.
Bell ObaFest 2024 aims to:
- Promote responsible drinking and mitigate drunk driving
- Encourage moderation and address harmful alcohol use
- Foster inclusion and diversity through collaboration with Light for the World
- Ensure proper waste management
The festival promises an exciting celebration of beer, music, and social impact.
