If the Covid-19 pandemic has taught us something, it’s that health and mental wellness are crucial to our well-being and success.
Following the outbreak of the pandemic, governments all around the globe enforced social distancing, isolation, and quarantine measures. These measures had a significant impact on people’s mental health. Moreover, without a doubt, these restrictions paved the way for the sustainability of the virtual world, where more and more people started relying on the web for their daily activities.
For many years, mental health had been a hot topic, but it further evolved in integration, presentation, and accessibility during the deadly outbreak. Now it has taken on numerous contexts and is presented in a wide array of innovative ways. As a result, there has been an increase in demand for online experiences.
What’s more, this experience evolution hasn’t skipped on the events and workshops as physical events take a back seat, allowing online events to shine. According to Eventbrite, almost 20 thousand virtual events are published daily, and nearly half of them focus on mental health and wellness. This clearly shows that new opportunities are open for event creators, helping them extend their reach worldwide.
Indeed, in the last couple of years, we have become accustomed to virtual workshops – everything from office meetings to fitness sessions – have moved to a virtual platform.
It’s daunting and hard to know where to start in organizing a mental wellness workshop. Hence, this post aims at providing efficient and straightforward tips for keeping it all together in the virtual world. Take advantage of virtual engagement with the following tips.
Tips For Facilitating Online Mental Health Seminars
Planning a virtual workshop on mental health has its own set of challenges and is usually pretty challenging for event managers. It’s way more complicated than a typical virtual meetup – there are plenty of pointers to keep in mind – from ensuring participant’s engagement to smooth working of technologies.
Hence, we have done all the hard work for you and made a handy yet comprehensive guidebook to make every mental health event a success.
- Know Your Target Audience
The easiest and most straightforward way to host a successful mental health virtual workshop is by acknowledging your target customers who would most likely attend. Of course, it’s perfectly
understandable that you might not want to market the conference to doctors. Instead, it’d be better to focus on people looking for practical solutions to find relief from stress.
Hence, take all the time in the world, narrow down your customers, and create relevant campaign posters to advertise your mental workshop.
- Define Your Mental Workshop Goals
In addition to identifying your target consumers, you also need to define your mental wellness event goals. In simpler words, it is what you aim to achieve during the workshop.
Ultimately, knowing the workshop’s purpose can direct you on the right path to making your virtual mental workshop a success.
It all begins with defining the event type, followed by developing unique event features that help build a competitive edge and connect with the target audience. Remember, a virtual mental wellness workshop requires some form of live streaming capabilities and video conferencing.
- Build The Virtual Workshop
The next step is ensuring your virtual mental health event marketing efforts speak to your target audience. Therefore, it’d be a good idea to first create a brand with a good logo, slogan and possibly a hashtag. Not only this, the brand message must be clear and continuously reinforced through different marketing channels.
Besides this, all of your promotional materials, such as mental health posters, brochures, banners, Facebook and Instagram posts, etc., must look professional. Moreover, all these branding materials must be consistent in their tone and follow a theme.
The market is filled with numerous design tools offering various features, making it hard to decide the best one for your campaign. So, to make it easier for you, try PosterMyWall – it’s free and offers great results. Its easy drag-and-drop editor and hundreds of pre-built templates enable you to create compelling advertisements for your event.
- Choose Date And Time Wisely
Certainly, online events offer freedom in terms of attendance, and all it requires is an internet connection. But that doesn’t mean you don’t put any effort into selecting the date and time. For instance, if your target audience includes the working workforce, your event must be scheduled on the weekends.
- Select The Right Virtual Platform
A virtual mental workshop can benefit from using an appropriate digital platform to host these events. For a smaller virtual meetup, Google meet and Zoom work fine. Whereas, for more extensive workshops, you might want to look into a bigger virtual platform that supports thousands of attendees and your program’s needs.
Wrap Up
Certainly, a virtual mental health workshop provides event managers with valuable insights. At the same time, it’s quite challenging to plan a successful virtual mental wellness workshop. Indeed, hosting an online mental workshop requires careful planning and consideration.
Employ the above-listed five tips to make your online mental health event a happening one. The presentation, content, and branding should be top-notch, appealing, and relevant to the mental health topic and audience. This ensures you see results across performance indicators and make a mark in the online world.
