Pilsner Lager – a product of Uganda Breweries Limited (UBL) – has today announced a UGX 30 million contribution towards the 30th coronation celebrations of the Kabaka of Buganda – His Majesty Ronald Muwenda Mutebi II.
The main event – which is scheduled to take place on Monday 31st July 2023 at the Lubiri in Mengo – will mark 30 years since the current Kabaka was crowned, making him the longest-serving monarch of Buganda since the founding of the kingdom by Kato Kintu in the 11th century.
While speaking about the sponsorship, Andrew Kilonzo – UBL’s Managing Director, said, “To mark 30 years is a truly momentous milestone and one worthy of a befitting celebration. As the biggest supporter of cultural celebration and expression in Uganda, Pilsner Lager is proud to be a part of yet another coronation anniversary and we look forward to even more opportunities to positively impact the community in partnership with the Kingdom of Buganda.”
This year’s festivities have a focus on clans in whom the kingdom’s survival and origin are vested.
The Katikkiro of Buganda – Owek. Charles Peter Mayiga – said that during this year’s celebrations, the kingdom would look at the challenges and successes registered over the years while prioritising futuristic development and the social and economic well-being of the people of Buganda.
He added, “We appreciate all that have come forward to support this year’s coronation anniversary, but in a special way, I appreciate the efforts of Uganda Breweries Limited – who have been a committed and steadfast partner of the kingdom through the different initiatives that continue to touch the lives of people in Buganda.”
UBL and the Buganda Kingdom have a longstanding relationship spanning several initiatives, such as in 2016, when the Kingdom’s investment arm – Majestic Brands – entered into a partnership with UBL to manufacture Ngule, the kingdom’s official beer.
Additionally, through Ngule, the brewery has gone on to sponsor several editions of the Masaza Cup.
