KAMPALA – The Ministry of Tourism, Wildlife and Antiquities (MTWA) has officially launched the 9th edition of the Pearl of Africa Tourism Expo (POATE) 2025 and the “Tell Your Story – Explore Uganda” campaign.
The premier tourism and travel trade show is set to take place from May 21 to 24, 2025, at the Speke Resort and Convention Centre in Munyonyo, Kampala, Permanent Secretary Ms Doreen Katusiime said at the launch in Munyonyo on Wednesday.
The expo is organised in in collaboration with Tourism sectoe agencies—including the Uganda Tourism Board, Uganda Wildlife Authority, Uganda Hotel and Tourism Training Institute, Uganda Wildlife Research and Training Institute, Uganda Museum, and Uganda Wildlife Conservation Education Centre
According to the Ministry, this year’s expo, themed “Tourism and Sustainable Transformation,” aims to bring together tourism stakeholders, international buyers, investors, and media representatives to experience Uganda’s diverse tourism offerings.
The event will serve as a platform to showcase Uganda’s unique attractions and enhance its visibility on the global tourism map.
The “Tell Your Story – Explore Uganda” campaign is a storytelling initiative encouraging Ugandans to share their tourism experiences through videos, photos, and written content.
The campaign seeks to promote domestic tourism by inviting citizens to narrate their unique adventures and highlight Uganda’s scenic landscapes and rich cultural heritage.
POATE is an annual flagship event designed to position Uganda as a top global tourism destination.
The 2025 edition will welcome 70 selected international buyers, over 5,000 trade visitors, and a diverse range of exhibitors from across the world.
The expo will facilitate Business-to-Business (B2B) and Business-to-Consumer (B2C) interactions, creating valuable networking and investment opportunities.
This year’s event will also highlight the growing significance of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, aligning with global travel and hospitality trends.
