KAMPALA, Uganda — L’Oréal East Africa, a subsidiary of the world’s leading beauty company L’Oréal Group, has relaunched its iconic skincare brand Nice & Lovely in Uganda.
The relaunch, held at Four Points by Sheraton in Kampala, introduced a new innovation — Nice & Lovely Lemon Extract Body Lotion — specially formulated to brighten, hydrate and nourish the skin of Ugandan women.
Evelyn Anite, State Minister for Privatisation and Investment, attended the event along with Victoria Karanja, General Manager of L’Oréal Consumer Product Division; Mr. Anil Damani, Managing Director of Dembe Trading Enterprises; and Mr. Aditya Kumar, General Manager at Dembe Trading Enterprises.
Doreen Kathambi, Brand Business Lead at L’Oréal East Africa, said the new product is a luxurious, science-backed skincare solution tailored to East African skin needs.
“Nice & Lovely Lemon Extract Lotion is enriched with Vitamin C, Sunflower Seed Oil, and Natural Lemon Extract,” Kathambi said. “It delivers 48 hours of intense hydration while visibly evening skin tone and enhancing natural radiance. Our insights show that 85% of African women are actively seeking products that offer long-lasting hydration and protection from environmental aggressors. This is our promise to meet that need with love, care, and performance.”
Victoria Karanja, General Manager of the L’Oréal Consumer Product Division, spoke on the strategic role Uganda plays in the brand’s regional growth.
“East Africa is a core growth engine for L’Oréal,” Karanja said. “Uganda stands out with its youthful population, stable business environment, and a fast-growing beauty and personal care market. The market is now valued at €90 million, with body care leading at 90% penetration. That shows a clear consumer need — and Nice & Lovely is here to meet it with trusted, high-performance products.”
She highlighted that the broader East African market stands at €535 million, with Uganda contributing a significant share. Of the 48 million people in Uganda, L’Oréal has identified a 2.6 million–strong addressable market, representing a major opportunity for growth and impact.
Mr. Anil Damani and Mr. Aditya Kumar, representing Dembe Trading Enterprises, L’Oréal’s distribution partner in Uganda, expressed their commitment to accelerating access and visibility of the new product across the country.
“Nice & Lovely is a household name in East Africa, and its return to Uganda is more than a relaunch — it’s a renewal of trust, relevance, and connection with consumers who deserve quality, affordability, and care,” they said.
Nice & Lovely Lemon Extract Body Lotion is now available nationwide at major retailers and online. With its refreshing citrus scent, fast-absorbing formula, and skin-loving ingredients, it is perfect for daily use — giving skin a radiant glow from morning to night.
