KAMPALA, Uganda — Nile Breweries Uganda Limited, through its flagship brand Nile Special, has reaffirmed its dedication to the growth and development of Ugandan rugby.
As the title sponsor of the Uganda Rugby Premiership, Nile Special will continue to provide critical support to the league, which has already commenced. The partnership, now in its seventh year, underscores Nile Special’s long-term commitment to the sport.
“To the players, carry on with the guts and grit to defy limits, overcome challenges, and inspire victories that make Uganda proud. Every try, every tackle, and every drop of sweat you give on the pitch embodies the unyielding spirit of champions,” said Eric Malinga, brand manager for Nile Special. “To the fans, raise your gold in celebration of the passion, energy, and solid support you bring to every game. You are the heartbeat of Ugandan Rugby, the driving force that fuels the players and electrifies every moment on match days.”
The partnership will extend to other key events on the Ugandan rugby calendar, including the National Men’s and Women’s 7s, Regional 7s, Uganda Cup (Men and Women), University League, and the Annual Rugby Dinner.
” Together, let’s raise our game in 2025 — a year to yet again celebrate excellence, unity, and the unmatched bond that rugby and Nile Special create. Whether on the pitch or in the stands, this is our time to shine, our time to push forward, and our time to revel in the guts, grit, and gold that make rugby and Nile Special truly unforgettable,” said Adu Rando, managing director of Nile Breweries.
As part of its sponsorship, Nile Special will provide financial support, logistics, and marketing expertise to promote the sport and enhance the fan experience.
